Kaydee
A concept for a Cyprus dance & pilates studio - bold and editorial, designed to make two decades of craft felt in the first five seconds.
Most dance studios have decades of craft and a website that shows none of it.
Kaydee is a concept for a Cyprus studio teaching six disciplines under one roof, from a child's first ballet class to reformer pilates - the kind of range and warmth that's hard to feel from a plain schedule page. The question: what would a site look like if it carried the same confidence as the studio floor, and made booking a first trial the easiest thing on the page?
The site leads with movement. Full-bleed black-and-white dance photography and oversized, condensed type give the site the confidence of a national brand, while a single hot-pink accent keeps it alive. Each of the six disciplines gets its own tile: a real photograph and a plain-language line so a newcomer instantly understands what's on offer. A week-at-a-glance schedule and one friendly “book a trial” path turn a browse into a booked class.
See it in motion
The full Kaydee site - photography, schedule, and all six disciplines, live.